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How to Write a Cover Letter


A cover letter is not a job application - is a brief and specific letter should always accompany any resume, folio or any other application documents sent to a prospective employer.

You may request a specific job advertised or may be marketed for possible future work. Either way, your letter is:

  • present
  • Highlight the key selling points (skills, experience or achievements)
  • Encourage the reader to discover more about yourself through your resume
  • Finish with a 'call to action', for example, requesting an interview (if it is a specific job) or meeting (to discuss the prospects for more general work)
Tailor your cover letter
The main objective of any letter is to be as personal as possible. This means addressing your letter to a real person (not 'to whom it may concern') and a specific job. Avoid the temptation to send a generic "one size fits all 'letter.

This means a little extra work. You may have to call an organization and find out how you need to deal with your letter. Spend some time researching a company (the use of the Internet is often the easiest way to do this) for you to make your letter for a specific job or a particular company.

What to include in a cover letter

You need to show a prospective employer that you understand the job requirements and can do the job. So are the skills and experiences they have that match the job description.

You also need to demonstrate that they are enthusiastic and have a positive attitude toward the role and employer.
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